Google will change Android Market to Google Play

 

Google will change Android Market to Google Play - During this time, the operating system Google Android be a mainstay in dominating the smartphone market. However, no analysis in the Bussiness Insider says Google Android will leave the brand, which is considered less attractive.

This indication is visible when Google changed the name "Android Market" to "Google's Play". Although not yet seen significant changes in the style of Android AppStore, but changes were made to unify all forms of content, from movies, apps, music, and ebook, in a feature.

When Google changed the name "Android Market", CNet rate this surprising shift in branding. Because Google has been spending a lot of resources and energy to build the Android brand. In addition, it takes time for Google to Google rebranding Play.

CNet also launch, though Android was a success as a platform, Android Market revenues struggled to compete with Apple's AppStore. Since its launch in October 2008, the Android Market revenue is always in the back of the Apple App Store.

The analysis was Charlie Kindel said, Android will become a kind of platform "flavor and the base material" itself, while Google will appear in a different name. "Google will begin to distance themselves from the Android brand entirely," Kindel wrote in Bussiness Insider.

Charlie Kindel also said, so far Android already become a platform that is too open, so that Google can not control the Android brand. To compete in creating a new experience in a product, Google also have to set up a new brand.

Launch Tablet
Moreover, recently resurfaced Google plans to launch a tablet under the brand "Google". To be able to compete and beat the iPad in the tablet market dominance, Google also must be able to control its own brand.

Google had to push its own brand from now on. It has pioneered Google, which encourages brand Play, and emphasize these changes to the Android application developers who want to put the application on Google Play.

In addition, Charlie Kindel also said there is another brand that can be developed Google: Nexus. Currently Nexus brand products are already used in Nexus Galaxy, Android-based smartphone developed by Google along with Samsung.

"Nexus is an Android Play 'pure' is owned by Google. Idea of ​​this phone is the user experience more pronounced, more consistent hardware, new OS upgrade is consistent with the policy, as well as Google services are also consistent," said Kindel.